Making Co-Housing Trendy 

  
In cities with rapidly rising rents, foreclosed hotels and office/ industrial buildings have steered the creation of hotel-like spaces that may also house the young or the penniless masses.  You can have a few hundred housemates in an abandoned office building that is turning into one of the world’s largest experiments in co-living, designed in response to London’s insane rents. Inside, residents will have private space to sleep, storage, and a bathroom. A kitchenette may or may not be shared. But they’ll also have access to 12,000 square feet of shared living space, including full kitchens, a library, a spa, a “secret garden,” and a theater. “The idea is that we provide a compact but well-designed living space where you can have all of your basics. … It’s really your crash pad,” says Reza Merchant, CEO of The Collective, the London startup that is developing the building along with several other co-living spaces around the city. “The wealth of amenity space is the modern form of the living room.”
  
If you want to have a dinner party, for example, you can book a room for that. “It’s the whole sharing economy phenomenon when you share things with other people you get a lot more bang for your buck,” he says. “How often are you going to have a 15-person dinner party? You don’t have that every night, so if you share that with other people, you can have access to all these amazing living spaces that you wouldn’t otherwise have.”It’s designed to be something that someone in their twenties or thirties can afford as London rents which have doubled in the past decade keep soaring. Depending on the neighborhood, the co-living spaces The Collective is building can be 15%-40% cheaper than renting a typical apartment.”At the moment, people earning less than £40,000-£50,000 a year don’t have the option of renting a flat in a decent location,” Merchant says. “So they’re forced at the moment to rent rooms in often illegally converted houses.” Merchant, who is 26, is also convinced that millennials prefer living in communities. “I think if you look at our generation, there’s a shift toward wanting to be part of a community and share experience with their peers,” he says. “The whole concept of sharing is much more acceptable today than it was previously. So on the one hand, people actually prefer to share. On the other hand, there are simply no options.”

  
The building is designed to be suitcase-ready and is a little like living in a millennial-filled hotel. “We change the linen, we clean the rooms, we have an on-site concierge, we fully furnish the rooms, even down to the knives, the forks, the TV, so that people can show up with their bag and they’re ready to live,” Merchant says. “That’s very much part of the psyche of the millennial generation. They don’t want to own material possessions.” When it opens in 2016, the building will be one of several massive co-living spaces The Collective is planning for London. PLP Architecture, which designed the space, also has plans for another big project, a 30-story skyscraper with co-living on the top and co-working for startups on the bottom.The Collective isn’t the only company to attempt co-living spaces, but there’s still questions about whether the business model works. Campus, a startup from Silicon Valley, notably failed at the same thing. Others, like a new co-living space in Brooklyn, have been criticized for charging rents that aren’t much better than a studio in the area. Still, more are being planned. Overall we think that the growing interest in co-living is a logical reaction to the housing affordability crisis many cities face. There is a massive issue in big cities like London, San Francisco and New York where the lifeblood of these economies simply cannot afford to live affordably. In short this idea is long over due as when you have such an acute issue for what is such a key part of the economy, the market will inevitably come up with solutions.

By Naved Jafry & Garson Silvers

Ref: A Peters

Tragedy Of The Homeless 

   
 
Every year over 70 million rural migrats are moving into urban centers around the world. Unfortunately most of them land up  into the slums of their new cities.  In such a situation can the buy-one-give-one model work for housing? Imagine if every slumdweller or homeless family on earth had their fully paid home. Thanks to our new social concious buyers Many such projects and proposals are well under way to make that a reality. Buy A Luxury Condo or home, Give A Slum Dweller A New Home is a reality and is launched one of the first partnership in the U.S. and India. Buy a new luxury condo in San Diego, and you can help build a home for a family currently living in a slum in Manila or Mumbai. The philosophy and the social impact behind this has inspired many developers a one-for-one real estate gifting model,” says Pete Dupuis, who co-founded World Housing with his business partner Sid Landolt in 2013, beginning with a development in Vancouver.

   

    

The business model is simple in theory: Real estate developers donate a portion of their marketing budget to the nonprofit, and then the nonprofit creates local factories that build low-cost homes in the developing world. Each home, which can cost about $5,000 in a place like Manila or Mumbai, is part of a bigger neighborhood with a playground, community garden, and other common areas. “Our mission at World Housing is to create social change by connecting the world to be a better community, so the idea of ‘community’ is foundational to how we think, design, and create our homes,” says Dupuis. In Cambodia, where the nonprofit has been building homes for the last two years, they’ve partnered with Cambodia Children’s Fund to help provide services like health care, nutrition, and education for residents.The team’s new project in Manila was inspired in part by a trip Dupuis took to a slum called Smokey Mountain, where about 300,000 people live in shacks in a landfill. “The abject poverty has left a lasting impression on how I saw the world,” he says. “However, the one thing I discovered was the welcoming and hopeful nature of the people there. One of my best memories was playing a game of pool in the middle of a slum, on a table reconstructed from garbage. The people made me feel like part of their family and I made a promise to myself that when World Housing opened we would return to help the people there.”
  
In India, anyone who buys a condo or house at any of its new developments in and near Mumbai, Houston and Tanzania called micro Cities will help change the lives of a family locally. The Bosa condo development in San Diego will fund 64 homes in Manila, housing 300 people.
The condos, which will be available in 2017, are polar opposites of the simple houses under construction in Manila, with amenities like ocean views, a pool and sauna, and even potentially an indoor dog run. But the developer thinks that buyers will respond to the idea of doing good as an added perk. “We hope to set a new norm in residential development and inspire buyers, who will be the driving force in building this community,” says Nat Bosa, president of Bosa Development, the company behind Pacific Gate. Companies such as Zeons Realty which builds off the grid Micro-Cities also donates to the local community in which it starts any project.  “We believe it will attract domestic and international buyers, so it is a natural progression for the company to expand its philanthropic footprint within the community it does business,” Garson Silvers says CEO for Zeons. World Housing has housed 2,000 people so far, and hopes to reach 30,000 by 2020. Bosa believes the model may start to spread in the development community. “As the industry continues to grow we believe this model of giving will also grow,” he says. “There’s nothing more powerful than having owners and developers see the physical impact they are having on a global scale. They are affecting lives in the most profound way.”

By Naved Jafry & Garson Silvers

Reference : A. Peters 

BRANDING THROUGH LEVERAGE

  

Here’s how you can leverage your personal brand into a money-making machine just like the Kardashians, When it comes to business and people, there really isn’t much of a difference between them. The only difference is that personal brands, on average, tend to last longer than companies do. Both parties embrace branding, marketing, and sales. They just do them in a slightly different way. But if you were to embrace what the Kardashians did, it would propel your personal brand to success.
The Kardashians are brilliant when it comes to the art of the personal brand. They know how to get themselves straight into the spotlight and leverage their personal brands into money-making machines.
What they do best is they stack their success.
I’ve leveraged my personal brand a bit to help leverage me into doubling my income, being featured in a few publications, and building out a social-media following. What I did doesn’t nearly compare to the level of success of the Kardashians, though.
From my personal experience in building my brand, there are a lot of similarities between what I did compared to what they have done. But then again, they’ve also done it a lot better than I could ever do.
It’s easiest to track the success of the Kardashian brand by following these 10 steps Kim Kardashian paved the way for:

1. Have a USP (Unique Selling Proposition).
Originally, Kim wanted the attention of the media. To get it, she needed to differentiate herself. She needed a USP (Unique Selling Proposition). And while I’m not advocating a sex tape as a springboard to success, it’s undeniable that her sex tape with B-list celebrity Ray J put her in the spotlight.
That USP garnered the attention of the regular people, like us.
Regardless, using a sex tape certainly isn’t advisable for anyone, since it is an absurd thing to do. Plus, in today’s age, it’s no longer a USP–it would never generate the same type of buzz that Kim K. initially created.
There are many other, more straightforward ideas for generating a unique selling proposition. For me, my original USP was failure. For James Altucher, it was his sense of authenticity. For Michael Simmons, it was his ability to gather multiple perspectives and back his claims with research. Find your USP and separate yourself from the crowd.

2. Leverage your network.
Since Kim launched her career with Ray J, a B-list celebrity, people felt she might be as important, if not more important, than Ray J. People associated who she was with her surroundings, bringing her status up from regular person to potential celebrity.
If you plan to move up in the world, start to surround yourself with people who are in higher positions than you. By associating yourself with high-level people, others will think of you as a high-level person as well.

  
3. Define your brand.
Once Kim started to gather our attention, her social-media profiles started to inflate. She knew that a lot of people would follow her just because of her sex tape, but she didn’t want that to be all she was known for. She defined herself as a trendsetter, then laid out the foundation of who she was through her social-media accounts.
I pivoted from failure to self-help and personal branding. What you start out with doesn’t need to be what you end up with. You just need to stay true to yourself and figure that your USP is just what separates you from the crowd, not something that defines who you are.

4. Embrace your fans.
Kim knew that the only way she would continue to grow her audience was if she showed some love to her fans. She engaged and connected with her audience. This kept up the steady growth of her social-media accounts until they hit the millions they are at today.
I replied to the people who commented on my writing. I showed them appreciation. They then showed their appreciation in return.

5. Turn to the media.
Once Kim started to gain fame and popularity online, she turned to the media. They picked up her stories and ran with them. That media coverage turned her from an average girl straight into a celebrity.
Each publication I have written for has added a tiny bit of credibility to who I am. When all of that compounds, though, it becomes much more powerful. This will allow you to stand out from the crowd.

6. Bring up your team.
Once the media had granted Kim celebrity status, she was given her own show. She took this opportunity to spread her success to her whole family. Now, she wasn’t the only celebrity, her entire family became celebrities.
I work closely with a core team of people who have helped me move ahead in life. We all work together on raising each other up and encouraging each other every step of the way.

7. Make bold and risky moves.
Kim wanted to redefine beauty. She went off and got naked on the cover of a few magazines. Caitlin wanted to be true to who she was. She went onto the cover of Vogue.
These types of moves both empower and anger the general population. It makes the believers feel that they, too, can live the dream of being true to who they are, while it angers the traditionalists.
This controversy keeps the Kardashian names in the media and keeps the focus on their brands, so they are continually talked about.
I divulged details of my personal life for the world to see. As scared as I was, people were receptive and encouraging. This helped me be more well-rounded and likable to my audience.

8. Own what you do.
Controversy is hard to deal with. When haters hate, most people break down. I’ve been hated on before, and I rolled over. The Kardashians, on the other hand, have thick skin. They don’t care what anyone else thinks, they own what they do. Being confident and owning what you do, no matter the opinion of others, turns you into a bold leader.

9. Partner with successful people.
Kim partnered with Brian Lee of Legalzoom to make Shoedazzle. She partnered with billionaire jeweler Pascal Mouawad to make Belle Noel jewelry. Her partnerships with successful people are her way of creating a long-term business legacy through the utilization of her name.
I partnered with many successful entrepreneurs. Because of this, I was able to take big strides forward instead of small baby steps. But since I laid out all the baby steps ahead of time, the strides became much easier to make.

10. Stack your successes.
The basis to the foundation of the whole Kardashian family brand is how they stack their successes. Kim leveraged a sex tape into a social-media following. She leveraged her social-media following into garnering attention from the media. She leveraged the media to turn her into a mini-celebrity. She leveraged her mini-celebrity status to get her own TV show. She leveraged the TV show to turn herself and her whole family into celebrities.She leveraged her celebrity status to get sponsorships and partnerships with major brands across the world.She leveraged her status to make her millions. She leveraged her celebrity status to marry a celebrity. She leveraged her marriage into a national holiday.

All through Kim’s career, she leveraged every success that came her way and doubled down on it. This gave her family the ability to double down on their successes as well. Then the whole family grew together. Being in branding and having experience in building my own brand, I’ve seen firsthand that this is the recipe for success. Now, the Kardashian brand holds far more value than many other companies out there today. They understand the importance of building and maintaining a life-long business, plus they always keep themselves ahead of the curve.

How are you stacking your successes to propel you forward?
By Naved Jafry & Garson Silvers

FUTURE OF WORKPLACE 

  
The officespaces of our times are quickly becoming a coffee shop again. History has a tendency of repeating itself. The state of the original officespace really started as recent as 400 years ago at Edward Lloyd’s coffee shop in London (now Lloyd’s of London) and it’s probably the way we should be designing our offices for the millennial and Z generations of today. Ten years from now, most of the baby boomers will be retired and millennials, born between 1980 and 2000, will make up 75 percent of the workforce. Even now they make up a third of it. A new study from Bentley University, The Millennial Mind Goes to Work, looks at “how millennial preferences will shape the future of the modern workplace.” They are also sometimes contradictory. Some of the points directly affect the physical form of the office: They love their phones, but face time is important too. Given the purported love for texting (and love for the Skype virtual water cooler) It was a surprise that recent survey’s concluded that 51 percent of millennials prefer to talk in person, 19 percent email, 21 percent chat or text and the phone is so dead at only 9 percent. But according to Ian Cross of Bentley, it depends: Particularly at the beginning of their career, millennials need more validation than previous generations. They like praise, and they want clear direction as to what a manager may be asking of them, which explains their desire to speak to a colleague in person. Even so, says Cross, don’t be surprised to find millennials communicating with friends by text, which is still their primary vehicle for social interacting. Which all seems to contradict the next big finding: 9 to 5? Home or office? the end of 9 to five.  About 77 percent of the millennials surveyed say that flexible hours would make them more productive, while 39 percent of them want more remote working. I was surprised at how low the remote working number was, but the study also notes that “31 percent of millennials do worry that their desire for workplace flexibility is often mistaken for a poor work ethic.” There’s probably some worry that if they’re out of sight, they’re out of mind, and they want to keep up that face time with the manager noted above and what about that work ethic?

  
   
There is a complaint in the study that millennials don’t have that good old work ethic, aren’t willing to put in the hours and devote their lives to the office. But is this a bad thing or an opportunity?  While older generations think of their job as a large part of who they are, millennials see work as a piece of their life but not everything. In other words, work doesn’t define them. Family, friends and making a difference in their community are much more central to them than previous generations.” As a result, millennials seek to have more work-life balance. Frankly this could be an example of a healthy adjustment to our world view of work.” So what we appear to have with the millennials are workers who:

want to be part of their community and have a better work/life balance,

want more flexibility in work hours and location,

And want to retain the ability to have real face time with their managers and co-workers.
  
You get together when you want or need to talk, hang out if you want to be seen, but otherwise generally work where and when you want. This sounds familiar.

A few years ago I noted that the major purpose of an office now is to interact, to get around a table and talk, to schmooze. Just what you do in a coffee shop. Hence there is no accident that office spaces of the world are emptying out and new trend trend of live work space is taking over. 

By Naved Jafry & J. Witwit

 

Preparing Businesses For Generation Z

  Buckle up businesses and governments as a dramatic shift is coming.  Just when we could barely  understand or could monetize the millennials, generation Z is on its way. Since most of generation Z were born after 2000 their oldest members are turning 18 and will start entering the work force in large numbers in just a few years. 

  
To make it even more interesting Gen Z’s career attitudes are significantly different from the millennials who preceded them. This will completely change the way this future market will buy,work,live,play and date. I personally think the best in super efficiency is yet to come. 
  

Research firm Universum surveyed high school students and recent graduates in 46 countries. One big theme around the world: Members of Generation Z see themselves as entrepreneurial. In fact, 55% of 50,000 Gen Z-ers Universum polled said they’re interested in starting their own company. Why? They want to be their own boss and think starting a business is a great way to make an impact. 

   

 Even though Millennial generation is bigger, more diverse than boomers, Universum researchers have seen a gradual rise in entrepreneurial interest with each generation, and expect that trend to continue from millennials to Gen Z, says Katharine Lynn, Universum’s associate director of marketing and communications. The “growing pervasiveness of startups” like Facebook and Uber”. The increasing desire for independence are helping fueling that drive and interest which Inturn has increased a strong sense focus on their tech skills, which can be learned regardless of where you go to school or what you study. 
  

Gen Z’s independent streak is much stronger than millennials’, with 32% of Gen Z respondents saying autonomy is one of their most important career goals, compared to just 22% of Gen Y. Less essential for Gen Z? Work-life balance, cited by 40% of Gen Z-ers vs. 54% of millennials. And the intellectual challenge of a career is critical to just 19% of Gen Z compared to 32% of Gen Y. Meanwhile, only 27% say it’s important to feel they’re serving a greater good with their work, compared to 35% of their elders surveyed. Even though Millennials aren’t like the Gen X’s the rest of the subsequent generations will benifit greatly from their leapfrogging of technology, goods and services produced. Of course, Gen Z is still made up of mostly students and their relative inexperience may be their single biggest strength of not being influenced by current ways of being and thinking. Despite their zest for entrepreneurship, members of Gen Z are not terribly optimistic about their financial prospects as only 56% of Gen Z expects to have a better lifestyle than their parents, compared to 71% of millennials. I would predict that it would not be long when super efficient shared economies will be the norm spearheaded by the world of Generation Z’s. 

  
By Naved Jafry & Garson Silvers

Tracking Third World Deindustrialization 

According to Raymond Zhong’s recent research parts of South Asia, Africa and Latin America are failing to create thriving manufacturing sectors even though their wages remain low. Manufacturing employment and output are peaking and declining at vastly lower levels of income and development than they did in the West. The West and East Asia more recently first got rich because of their factories but over time, as incomes rose and their economies became more sophisticated, they shifted into modern services like health care and finance But economists worry that the factory led model of advancement may no longer be available to today’s poorest nations. This poses a huge challenge for places like India where its working age population is growing by a million people every month. Even though logically having lots of young people working, earning and spending should turbocharge growth for decades. But it can turn into a disaster if jobs don’t materialize. For instance when  Recently, Gujarat state government ( an industrial state in India) sought to hire 35,000 clerks, accountants and other low-level officers at salaries as low as $120 (INR 8000) a month. The state received 700,000 applications.

  
Harvard economist Dani Rodrik, who began compiling data on manufacturing world-wide a few years ago, says he is seeing growing evidence of what he calls “premature deindustrialization” the idling or shrinking of manufacturing sectors as a share of the economy in poor countries such as India is very unsettling. This trend is not unique to South Asia only, in South Africa, manufacturing was 15% of output in 1962 and peaked at 25% in 1981. By 2011, the share was closer to 18%. Factory activity in fast-modernizing Ethiopia hasn’t managed to grow beyond 6% of the economy. In Tanzania, it peaked at 13% in 1976 and dropped since to around 10%.

Many reasons such as inefficient infrastructure, cumbersome business regulations and corruption have been cited for this trend. But factory automation and robotics are reducing the need for unskilled workers. More factories also might not translate into as many jobs, at least not for humans. According to the International Federation of Robotics, sales of industrial robots shot up by 29% last year to a record of nearly 230,000 units and are expected to keep climbing, especially in Asia. This tragedy is compounded when Industrial latecomers now have to compete against China, whose massive, integrated manufacturing machine has made it the world’s factory floor and created a huge barrier to entry. With tariffs falling and trade becoming freer, it is tougher for developing countries to shelter their producers from foreign competition.Lower trade barriers and better communication have made it easier for supply chains to be spread over farther-flung locales, bringing more countries into direct competition with each other. This phenomenon only perpetuates the canabilizing of already limited global factory investments. 

Even though some industry leaders and experts may argue that service industries, such as real estate, back-office business and tourism, can create as much of a jobs-and-growth engine for developing countries as they have been for the postindustrial West, we think that it is  time that public administrators and policy makers start thinking of other alternatives. 

By Naved Jafry & Garson Silvers

Important Adaption Strategy For Any Business In The New World 

  
Business ecosystem is changing drastically everywhere. Old concepts and techniques of doing business are not relevant today. Everything from consumer demand to supply chain is evolving and one needs to be flexible enough to adapt to changing scenario. Here are few aspects that are important or an entrepreneur to consider to adapt to current scenario.

  
Consumer Power is Increasing:  

The power of consumer has increased manifold now. The telecom revolution and media have made this happen. Entrepreneurs need to accept this and act accordingly. They need to go away with old techniques of attracting consumers and fulfilling their requirements. It is important for businesses to recognise that consumer demand is changing, so supply also needs a change. Consider the set of consumers you are dealing with and then make appropriate strategy to cater to their demands.
   
 World of Opportunities:

The whole world is now the land of opportunities but only for those who act promptly to the changing conditions. Business owners should believe in what they are doing. Their aspiration to be the top class is what that matters. Entrepreneur cannot sit idle and see the change, he has to be a part of the change.

  
Opportunity to Scale is Large: 

Scaling a business is as important as starting it. There are two aspects of scaling: capacity building and capability building. Many entrepreneurs just focus on capacity building and ignore other aspect. If you ask me, capability building is more vital than capacity building. You can increase your capacity by introducing latest techniques, machines, etc, but you need to train your people to efficiently use those and that is what we call capability building. Apart from capacity building, business owners should also organise training programmes for their employees and make them up to date with latest happenings. Thus, entrepreneurs focussing only on capacity building will fail.

  
Online is not just an option:

Both online and offline channels are important. Many entrepreneurs make a mistake of just focusing on one channel and ignoring the other. Both channels have their positive and negative sides. There are certain businesses where online channel is playing an important role, but entrepreneurs should not ignore offline operations. Don’t look for either online or offline as concentrating on both is the key. Don’t take online as an option but it is a must nowadays.

  
Culture makes the difference:

A company of great values and culture always attract the talent. If your people are happy they will try their best to be make your brand a hit. If there is a trust and happiness at the office, employees will work towards for the benefit of the organisation. A positive workplace culture increases productivity, improves employee morale and enhances the ability to retain skilled manpower.

  
Continuous evolution is happening because of disruption:

One can use words disruption and evolution simultaneously. What is happening is evolution, as we are not ready for it, we felt like being disrupted. Huge evolution is happening in terms of innovation and change. So be ready for the change and don’t get disrupted. At the end, I would say connect well with your consumer and employees to grow further in this ever-evolving business environment.
  
By N. Jafry & M.Dhanerawalla