There is a symbolic movement of our times that is promising a new lifestyle. A lifestyle that is not only transforming the vision of the future but changing the way we do business and invest. It is a possibility where the energy is produced and consumed sustainably, the environment is clean, and all of nature is in its healthy state. I know this could sound very idealistic when we are constantly bombarded by bad news. But if we look deeper the sustainable revolution has inspired and compelled governments and corporations to make goods and services such as clean power, extend green tax credits and encourage local recycling mandates that affect our day to day lives. This trend has also resulted in a new race to create better and more efficient cars and buildings which consume less energy and resources. New and advanced methods of growing food, and developing medications with organic ingredients are influencing nutrition and health care sectors as well. More humane procedures, like using fewer chemicals and minimizing animal testing’s has been advocated by consumers and activists alike. Even Local counties and schools are encouraging their constituents to recycle and conserve, this has resulted in many of us reusing shopping bags, using public transportation paying a premium for locally grown organic food and driving a fuel-efficient car.
But then we must also pay attention as to who are joining the movement to “LOOK” good and who are actually participating to” DO” good. Green washing is another technique where many may use to fit and conform into the new trend. Following the investments and the money chasing green projects is one way to keep abreast with what’s happening in the world of sustainability. As an entrepreneur or consumer pputting your money where your heart is another way to ensure the brightest idea will not get anywhere with the wrong funders. Don’t get intimidated by traditional start-ups and their glamorous image. You are not in the business of looking good, you’re in the business of doing good! And this is particularly what makes you stand out from the crowd. Invest in your purpose, put your heart and mind to nurture that big idea. Slowly, but surely, you can get the ball rolling further than you would have ever imagined.
Many VC monies may come with lots of strings attached and loss of creative liberty to steer businesses in the right direction hence not getting get stuck on the idea of VCs and cash in the bank but with key partnerships and resources instead could be essential. People, skills, relationships that bring the right mix together to co-create things which at the end of the day may increase capacity to help move businesses further that otherwise would have been paid for. The right partners will embark on a journey with you because they believe in what you do and will give time, skills, networks and passion. That may be worth a whole lot than just cash!. If we must need to go the traditional route and go for the big money – VCs, grants etc – being picky about who we are pitching to may be critical. Research the VC’s or foundation’s history of giving, their pre-existing conditions and their relationship with their beneficiaries. Before pitching, try to meet with them informally and see if you click on the same things. Do you trust that person after you have left the meeting? Would they be an enjoyable teammate? Do you want to share more with them and value their advice, beyond just the business side of things? If your answer is yes, then go for it. Investments will come pouring.
In short align your values and stay true to yourself, your mission and your vision. Never compromise and never lose sight of the purpose of your business, organizations or projects. Be authentic in everything you do! Authenticity reinforces your purpose. Funding will only make it flourish. But if the Mission of sustainability is not there then there is nothing that can flourish.
Curated By Naved Jafry